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A few of us have been working weekends to put together a little passion project, Look@MyBaby World™, which is now online.
Look@MyBaby World™ is intended to drive greater personalisation of the Look@MyBaby Book™ and sharing of the family experience at the point of pregnancy announcement. As early in the process as we can encourage engagement, and not just when Mums are in hospital.
The new website will also take advantage of what has been a five-year growing and now top ranking (~100) Google search expression "the best ways to announce pregnancy".
There are plenty of blogs and sporadic articles in this space. Fantastic creative ideas by which new families tell their families and friends their big news.
However, no-one has sought to put together a central resource to educate and inspire new parents with all these ideas.
We hope to capture this as a natural complement to what we do with our hospital-based services and all the traffic in the hundreds of thousands of monthly viewers it offers.